domingo, 21 de março de 2010

Is the Strategy Flawed?

Text developed to Advanced Writing Skills course at Associação Cultural Brasil Estados Unidos in March 2010, given by Elizabeth Crockett. It was based on When You Think the Strategy is Wrong, paper written by Amy Gallo to Blog Best Practices at Harvard Business Review On-Line.

One of many tasks of a manager is to implement organization´s strategy and to make others – his/her team, unit or department – execute it very well.

Although, sometimes the manager can think that the strategy adopted by the organization is wrong. In this case, the manager´s professional should be cautious and analyze the situation with patience, because to start, immediately without to be sure about what is happening, the “fire alarm” can be dangerous to him/herself image.

Experts say that to develop a strategy is difficult, needs time, often the process is messy and the result is never perfect. A manager must speak up about his/her thinking and doubts, but, before needs to pass by some steps.

The first step is to understand in what context the strategy was created. At this moment, it is important to contact experienced people who fellow the development process. These people can return useful information and advice from a variaty of points of view.

The second step is to reflect about the concerns using gained information in a contextualized way. No one strategy is a hundred percent perfect, but, sometimes one mistake can be only a different perception of eavaluating it and not a real problem. A responsible manager should ask him/herself if there is a real problem or only an unease because of his/her feelings and point of view.

After research and reflection about the problem compared with his/her motivations, if the concerns continues is time to verbalize them.

The third step is to talk with his/her direct boss about what concerns him/her. At this moment is important to have solid information that sure is going to help explain his/her thoughts. Besides, the manager should propose actions that can mitgate the strategy´s mistakes. In the conversation it is important not question the authority of boss.

The number of cases with mistakes related to strategy that put organizations in real risk is small. If it is the case, the manager should consider quitting, but is necessarily to send a message to his/her CEO talking about roots of decision.

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